ZMR Tech Solutions

Possibilities of Digital Marketing as a Professional Alternative in India Beyond 2022.

If you are planning to explore the digital marketing niche and the scope of digital marketing in India, you are on the specific blog. In this blog, I will explain various topics of the digital marketing industry, possibilities of job and entrepreneurship opportunities, the earnings potential in the digital marketing industry, and more.

Our today’s era is a digital generation. Before we explore the scope of digital marketing in India 2022, let us first know this industry. Digital marketing is an advertising and marketing strategy to promote products/services online. So, in easy terms, we can say that we are advertising our products to clients who are the user of the internet. Many ideas of regular marketing are relevant to digital marketing.

In each and every era, marketing has developed primarily based on what the client is using. If you go back in history, you can see that at that period when clients used Radio, it gave opportunity to radio marketing. Next, we obtained the growth of televisions, which is one of the extensively used gadgets globally, which allowed the organizations to reach a mass target audience with TV ads. Even at current scenario TV advertising is one of the most used advertising and marketing strategies for companies. Since the growth of the Internet, increase customers commenced the usage of the Internet, which gave possibilities to a new era of marketing initially known as Internet marketing, which is now referred to as Digital Marketing.

To recognize the scope of Digital Marketing in India, we need to recognize its benefits and how it can maintain over a duration of time till we get a new technology of communication.

Digital Marketing Usage Statistics (2022)

Internet use in India in 2022.

There were 658.0 million internet users in India till January 2022.

India’s web penetration rate stood at 47.0% of the whole population at the starting of 2022.

Kepios analysis shows that internet users in India increased by 34 million (+5.4percent) between 2021 and 2022.

For perspective, these consumer figures disclose that 742.0 million people in India did not use the internet at the beginning of 2022, that means that 53.0% of the population remained offline at the starting of the year.

However, issues concerning to COVID-19 proceed to have an impact on the users into internet adoption, so authentic internet user figures might also be greater than these published numbers as suggested above.

For the present day insights into internet adoption and use around the world, observe our regular Global Snapshot reports shown below.

Global Snapshot reports

Source: Kepios.com & Hootsuite

Internet Users by Country

Internet Users by Country

Image Source: slideshare

India has surpassed the USA in the complete range of users, with the emergence of Reliance Jio, India has considered a exceptional growth in internet users, which creates great scope for digital marketers to achieve the target audience.

Smart Phone Users Globally:

Most of the global customers presently use smart phones for communication. As per a statistics 6.648 billion unique smartphone users globally. Today’s majority of smart phones with internet access, which permits clients to communicate with organizations anytime anywhere.

Targeting the Audience:

In regular marketing strategies, it is very challenging to promote to the target audience with precise demographics details. Most of the marketing strategies have been aimed @ mass marketing of the product. Today with digital marketing we have so many personalized and customized strategies to target the audience exclusively.

Ex: Today we can achieve the target audience by using Location, age, gender, education, interests, personal information, etc. In fact, we have many superior methods to target a very precise audience.

What is its Scope of digital marketing in India for Professionals:

As we comprehend that the digital marketing field is growing, which brings extra possibilities to professionals in this field. following are possibilities available for professionals. To begin a profession in digital marketing one need to have precise knowledge and skills and technical skills.

Future Scope of Digital Marketing Career

The easy and pleasant way to begin your profession in digital marketing is to search a job. In digital marketing, we have many specific specializations so you will have various alternatives to choose your digital marketing career.

Junior & Mid Level Career Options

  • Digital Marketing Intern
  • Digital Marketing Executive
  • SEO Executive
  • Link Building Specialist
  • Social Media Specialist
  • Google Ads Specialist
  • Email Marketing Specialist
  • Web Analyst
  • Online Reputation Executive
  • Content Marketing Executive

Higher Level Digital Marketing Job Titles

  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Head
  • Paid Advertising Manager
  • Digital Branding Head

Salaries Digital Marketing Professionals in India:

In India, the average earnings of digital marketing specialists is Rs 4,00,000 per annum. For interns/freshers, the practical revenue range of digital marketing professionals will between Rs 1,20,000 to Rs 3,00,000 per annum. As the candidate acquire experience in the field, the earnings hike can vary between 25% to 75% per annum exclusively depends on the skillset and technical potential of the candidate. Most of the candidates with 2+ years of experience can get a salary between Rs 3,60,000 to Rs 6,00,000 per annum depends on organization norms.

Experienced experts who are upgrading skills with digital marketing can expect a 20-30% hike through multiple the digital marketing skillset & certifications.

 Apart from the above list, there are plenty of expert job roles to choose in digital marketing. The statistics suggests that there is a very bright scope of digital marketing in India for candidates searching for jobs.

Digital Marketing Scope in Online Business:

1. Become a Professional Blogger:

Many digital marketing experts select full-time blogging as their professional choice. With dedication and challenging work, many specialists are now successful bloggers in their chosen niche. Bloggers can generate earnings with marketing affiliate marketing strategies. Most bloggers can earn in the variations of $100 to $1000 per month with a 1-2 years site. Top Celebrity bloggers earn upwards of $10,000 per month.

2. Earn with Affiliate Marketing & AdSense:

You can initiate your blog/website/app in a precise niche of your choice and at the beginning work hard to get traffic viewers. After obtaining targeted traffic, you can make a suitable earnings with AdSense affiliate marketing techniques. Most bloggers choose micro niche websites focusing on precise contents to generate high-quality traffic.

3. Start Freelancing Services:

Freelancing is the idea of providing your services to customers as an individual. Sitting at your home/office you can make your customers globally. Many online freelancing services like fiverr.com, freelancer.com, and so on are exceptional websites to initiate a freelancing career.

4. Start your personal agency:

If you have courage and experience in managing a startup business have sources and contacts. You can choose your personal full-time digital marketing agency. With your agency, you can be in a position to apply marketing techniques for customers and implement them with digital marketing.

5. Become a YouTuber:

You can turn to be to grow to be a full-time YouTuber in a selected niche. You want to focus on the high-quality of content material and making your target audience base on YouTube. Once you start getting subscribers and views, you can make earning with YouTube monetization.

6. Start your Drop shipping business:

Drop shipping is a commercial business model in which you can promote products online to clients without owning the inventory physically with you. Generally in this business, you have to create an e-commerce website in Shopify and pick your drop shipping products based on your research. Then you link your online store with manufacturers and online outlets from China from Ali Express.

 All the product prices are marked up and when your promote a product, the manufacturer will immediately ship the product to the client and you make a profit.

 7. Future Scope of Online Careers for Professionals/Students

If you analyze digital marketing you will open a door to many new online possibilities while analyzing or working in your existing job. As per industry data many digital marketers have made their private identity by turning into an influencer in chosen niches. Students can work part-time online for a number of digital marketing agencies.

 8. Scope as Trainer or Coach

If you are passionate about educating and have prior teaching experience and without a doubt love to share your expertise with others, you can make a exceptional career as a Digital Marketing Trainer/Online Coach. To turn out to be a high-quality coach you need to improve an in-depth practical knowledge of every topic and work on real-time projects before turning in training. Become an online or educational coach only after your get an enough quantity of experience with all the technologies.

 Note: We in no way suggest freshers to turn out to be a coach because without experience coaching will be a nightmare for students.

Scope of Digital Marketing after Covid-19

As we have considered a dramatic extend in Work from Home (WFH) jobs due to the Covid-19 pandemic. Due to Covid-19, many businesses are shifting in the direction of digital marketing for advertising and marketing. We can assume a remarkable demand for digital marketing experts across India as soon as the economy restores to a regular level.

The demand for digital systems has expanded and as per some reports. 50% extra time is spent through customers on social media. This provides a extraordinary possibility for agencies to target these unique users. Many people are now moving in the direction of GIG-based work (Freelance). Demand for excellent freelancers has elevated due to many restrictions on offline activities.

I hope after reading “Scope of digital marketing in India” you now have a clear route of what possibilities are available for digital marketing professionals. You can study this course from professional trainers.